The Right Way to Conduct a 360 Training Needs Assessment

On a chalkboard one arrow points toward Wrong and the other toward Right

There are two ways to gather 360-degree feedback…the right way and the wrong way. Done wrong, enormous harm can be done. Employees lose trust in company leadership and lose their willingness to improve. Done right, employees feel well informed, involved in the process, invested in the outcome and willing to abide by the changes recommended by the assessment results.

Here’s the right way to go about the training needs assessment process:

  1. Be clear about what you are looking for. Spend as long as it takes to define the goals of the survey. Establish which skills, behaviors, attitudes and competencies you want to measure, which employee group(s) you want to involve, and what questions would give you the answers you seek.
  2. Be clear as you communicate the survey’s purpose and scope so employees understand why you will be collecting data.
  3. Be clear about the process, why it matters, and how, as well as when, it will benefit them and the company.
  4. Be clear about who will participate and who will review the feedback. 
  5. Be clear that you are open to questions during the entire process. Hold employee forums where you talk about concerns and welcome suggestions for improvement.


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